I just watched the YouTube
video “Keynote
on Enterprise Social Network Adoption”
By Kai Riemer at http://youtu.be/aFTfklrEOvA
. What struck me the most was his realization that business cases and KPI
measurements – stalwarts in many linear rollouts, are not most important drivers
in for adoption. Instead, in this 30 minute video he shares his point-of-view
and research on how “nudging,” leadership and community management are the keys
instead.
About the video: Published on Sep 19, 2012
Captured at the CIO Strategy Summit in Surfers Paradise, at the Gold Coast,
Australia on 28 August 2012.
